Social Media Marketing
Case StudiesPublished December 23, 2010 at 6:31 pm Comments OffWith local deals driving an increasing volume of social commerce activity, Mandalan Media designed and launched a hyper-local neighborhood marketing platform consisting of a community of locally-focused blogs, websites, email newsletters, Wi-Fi networks and social media activities.
Leveraging strong word of mouth and deep community engagement, Mandalan Media partnered with Open Neighborhoods to develop and run the largest group-buying community solar program in Los Angeles history.
Key elements of the program included:
- Competitive bidding process and pre-negotiated tiered volume purchasing rates with selected solar installer.
- Email- and event-marketing programs driving local awareness.
- Neighborhood social media outreach to target communities of Santa Monica, Venice, Culver City, Del Rey and Mar Vista.
- Press coverage of most affordable clean energy program in the country.
- Participation of 200 Los Angeles area homes, businesses and non-profit organizations within a four-month program.
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