Digital Advertising Network

Case StudiesPublished July 7, 2010 at 4:53 am Comments Off

TV and film studios are creating growing arrays of digital distribution partners — and face a complex challenge in building large-scale digital advertising networks across multiple online, set-top and mobile content outlets.

Mandalan Media provided strategic planning and project leadership to Sony Pictures Television on e-business and digital media initiatives to integrate video content and interactive advertising across digital outlets including AOL, Joost, YouTube, Crackle, Gaia Online, SonyBMG, MySpace, Hulu and others.

Implementation included integration of the Doubleclick DART advertising platform and monetization of Sony’s free on-demand channels AXN, MINISODE NETWORK, and FUNNYBONE.

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