Eco-Luxury eCommerce

Case StudiesPublished December 15, 2010 at 6:33 pm Comments Off

As retailers shift more ad spending from print to online, they require a sophisticated Internet marketing platform to optimize returns on digital advertising investments.

Mandalan Media worked with leading eco-luxury furniture designer, Environment Furniture, to develop a strategy for converting geo-targeted visitor traffic into customer inquiries, showroom visits, and online purchases.

We designed and implemented a multi-channel online marketing and eCommerce solution to support Environment’s retail showrooms across the country, its network of independent dealers, and growing volume of online customers.

Key components of business implementation included:

  • Call-tracking and routing
  • Digital content publishing
  • Geo-targeted content personalization
  • Online lead capture, routing and CRM by SalesForce.com
  • Email marketing programs
  • Retail website powered by Magento eCommerce
  • Geographically-targeted banner and search keyword advertising
  • Social media contests and promotions

Contact us today to learn how we can help grow your digital business.

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